Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting.
- Creator: Daryanto, Ahmad , de Ruyter, Ko , Wetzels, Martin , Patterson, Paul G.
- Resource Type: journal article
- Date: 2010
The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms.
- Creator: Pauwels, Pieter , Patterson, Paul G. , de Ruyter, Ko , Wetzels, Martin
- Resource Type: book chapter
- Date: 2009